The Purist here on Lindry Lab: 

Lindry Lab founder Lindsey Boyd draws on decades of textile care expertise to create a more thoughtful approach to laundry, with effective ingredients, elegant fragrance and sustainability at its core.

After spending years helping redefine fabric care, Lindry Lab founder Lindsey Boyd stepped away with one question she couldn’t stop thinking about: “If I were building this category today, knowing everything I know now, what would I do differently?”

The answer is Lindry Lab.

Coming back into this space wasn’t about creating another laundry detergent. It was about creating the fabric care brand Boyd always wished existed, one built for the way we live today. We pay close attention to the skin care we use, the food we eat and the products we bring into our homes. Boyd believes the products we use to care for our clothing, bedding and towels deserve that same level of intention.

From day one, Lindry Lab has been guided by three principles.

First, safe, effective ingredients and uncompromising performance. Too often, people are asked to choose between products that are thoughtfully formulated and products that actually work. Boyd never believed that should be a trade-off. A fabric care product should remove stains, eliminate odors, protect fibers and deliver exceptional results, while giving consumers confidence in what they’re bringing into their homes.

Second, elegant fragrance. Scent becomes part of our everyday environment. We breathe it in on our clothes, our sheets and the fabrics that surround us, so fragrance should feel refined, sophisticated and intentional, not overwhelming.

And finally, sustainability. One of the most sustainable things we can do is care for what we already own. When clothing lasts longer, we consume less, waste less and preserve the pieces we love.

For Boyd, Lindry Lab represents everything she’s learned over decades in textile care. It’s a chance to build a brand that never asks consumers to compromise between performance, thoughtful formulation and a sophisticated fragrance experience. She believes the future of fabric care should offer a more intentional way to care for our homes and wardrobes.