Lindsey Boyd, with co-founder Gwen Whiting, founded The Laundress in 2004. “I was in my 20s, trying to avoid dry cleaning,” she told Glossy.
In 2019, Unilever acquired the luxe laundry brand, and Boyd stepped away from the business. Now, she’s back with Lindry Lab, which approaches laundry differently than The Laundress did two decades ago. In 2022, The Laundress recalled some 8 million products that had been causing customers to break out in rashes.
“Over the years, I’ve tried a lot of products — either they nailed it in fragrance, or they had clean ingredients but didn’t work very well, or the packaging was not that great, not that sustainable. And so, I felt like there was still a void in the market for something that [hit all] three of those factors, and went after it with these three pillars [top of mind]: formula, fragrance and packaging,” Boyd said, regarding the inspiration for Lindry Lab, which launched direct-to-consumer on Tuesday.
With the launch, Boyd joins an increasingly crowded space, though she believes she brings a uniquely complete offering. Before starting The Laundress, Boyd worked in fashion and studied textiles at Cornell...